Growing my Facebook Application

Today, AdParlor has released a white paper titled 'Purchasing Facebook Application Installs - Everything you need to know'. This covers the different types of installs available for purchase - incentivized, banner, facebook direct - as well as the many factors that affect pricing.

One of the more interesting points is the comparison between quality and pricing of installs. Take a look below:



An important point to note is that the pricing of application installs can vary up to 400% based on how you - as an application developer and advertiser - can control CTR and CVR.

Highlights and the download can be found here:
http://www.adparlor.com/FBInstallWhitepaper.aspx