Facebook's Surprise - self serve advertising growth

Interesting article on the growth of Facebook's self-serve advertising platform. It also brings up the very interesting topic of facebook expanding their advertising outside of the site itself - into Facebook connect sites, search, and eventually to the wider internet...

"So far, advertisers can use the self-serve system only to buy ads that appear on Facebook. But as the social-media giant expands its footprint across the Web and into the mobile realm, third-party publishers and businesses will have more ways to link with Facebook, and I believe the ad platform will expand beyond Facebook's walls as well--just as Google's AdSense program has."

Read full article here:

http://www.technologyreview.com/business/26437/?p1=A