Facebook Thoughts

Guest post by Ali Merali - Social Media Consultant @ AdParlor
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" Until recently, I had a very ‘love-hate’ approach to facebook. Loved how I could connect with all those long lost buddies around the world and share all our stories in any way and form we wanted. The hate portion would resonate every time I discovered those ever intrusive “facebook snoopers” who used the tool as their personal tabloids!

But that all changed a few months back when I began to see what facebook was becoming: the gateway to a new digital marketing era. It’s not something that hits you overnight, but once you step into the space, you begin to realize that social media can be a huge empowerment to brands and organizations (IF done correctly).

It’s tough to know what’s an ‘official’ fan page on facebook as opposed to one simply created by a fan who publishes no new content. But the quest to find a well executed fan page shouldn’t prove too difficult. Those are the pages in which you see a constant stream of ‘two-way’ conversations on the brands wall. That’s right traditional marketers, TWO-WAY conversations (Begin hyperventilating now…) Those are the pages where companies are not commanding and controlling their messages and finally, where brands show personality and magnify their presence by treating the consumer as an influencer rather than a puppet.

Social media is certainly establishing an exciting yet awakening time for marketers and it’s thrilling to be a part of it all. "
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Guest post by Ali Merali - Social Media Consultant @ AdParlor