ad:tech

This past week, I had the opportunity to attend ad:tech in San Francisco along with the rest of the AdParlor team. One thing which was immediately obvious to me is that we are NOT in a recession - OK, maybe we are, but it was not apparent at a show like this.

ad:tech is THE event for digital marketing. Although a lot of the exhibits were taken up by payment platforms and SEO type companies, the majority fell on the actual digital banner advertising side. There was representation there from most of the large banner networks. One thing that was interesting is that there was still not much representation from the social media side. There were a couple of ad networks that monetize social media traffic, but no real presence fom agencies that help brands enter this space.