Interesting developments in the last 24 hours. Facebook has announced that they are testing their ads on applications. On the developer forum, they posted this: "we are always internally exploring different ways we can directly help you monetize better. Starting today you may notice a few applications occasionally serving Facebook Ads directly in their canvas pages as a part of a small alpha test. We will use the results of this test and other tests that we do to determine the best ways we can help you monetize. For this initial test we picked a few developers that had a variety of different user bases and application types to give us the kind of data we need. We will examine the results to decide whether to open up the program to more developers in the future."
I see no reason why facebook will stop at just 'some apps' and am sure they are planning to roll this out to all app developers! I would write more, but Nick O'Neill already did a good job on allfacebook - might as well read about it there: http://www.allfacebook.com/2009/02/screenshots-of-facebook-application-ads-in-action/
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