Friday, October 3, 2008

Social Network Advertising - Case Study #1: STYLEFEEDER.COM

“In 2008, if you’re not on a social networking site, you’re not on the Internet.” IAB Platform Status Report: User generate content, social media, and advertising – an overview, April 2008

“Social media ‘is only going to become more pervasive’ and as such, becomes a critical factor in the success or failure of any business” - Brian Solis, Social Media Manifesto August 21, 2007

Statements like this may seem bold - but I can tell you with confidence that this is the truth. Many companies are coming to the realization that they must be on social networking sites, but most do not have a clue how to execute in this space successfully. To help the masses, in conjunction with AdParlor, the SocialAdBlog will be publishing a series of case studies profiling companies that have done a good job in the social networking world. The first case study is being published today. These are short, to-the-point, case studies which will serve as an example for the many companies ready to take the plunge.

CASE STUDY #1 - STYLE FEEDER

Please let me know your thoughts on this first case study of many to come. If you think that you have done a good job in this space and want to serve as an example for others, feel free to contact me - I will share your story with others if I feel it will benefit my readers.

1 comments:

Business Networking said...

"If you’re not on a social networking site, you’re not on the Internet." This is very true. Thanks for sharing your reviews on Social Networking...