There are some interesting numbers that I am always looking for - so I decided to bring them together and post them on my blog, as I am sure others will also find them useful. These numbers are taken from three sources: The Economist, USA Today, and eMarketer with some extrapolation of course.
Worldwide Internet users: 1.2 Billion
Worldwide social networking site users: 506 Million
% of Internet users registered on at least one social networking site: 42%
Worldwide online advertising spending: $40 Billion
Worldwide social networking advertising spending: $500 Million
% of online advertising dollars spent on social networking sites: 1.25%
Seems to be quite a discrepancy however, I expect advertising spending on social networking sites to increase steadily over the next few years as marketers become more comfortable with the concept and more aware of the benefits.
5 comments:
We tend to communicate with each other through these sites because it's easier and more convenient.
A lot of people use social networking sites to communicate and share ideas and opinions to other people. We tend to use the internet for this matter.
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Thank you for useful article.
Social networking users has increased dramatically over the last couple of years. It become a part of our daily lives to go online and socialize with friends and people. It also became a very important marketing strategies for businesses.
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Although almost half of people worldwide that use the internet account for social media users, its potential on advertising has not been tapped well. Facebook has just started advertising on it pages.
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