There are some interesting numbers that I am always looking for - so I decided to bring them together and post them on my blog, as I am sure others will also find them useful. These numbers are taken from three sources: The Economist, USA Today, and eMarketer with some extrapolation of course.
Worldwide Internet users: 1.2 Billion
Worldwide social networking site users: 506 Million
% of Internet users registered on at least one social networking site: 42%
Worldwide online advertising spending: $40 Billion
Worldwide social networking advertising spending: $500 Million
% of online advertising dollars spent on social networking sites: 1.25%
Seems to be quite a discrepancy however, I expect advertising spending on social networking sites to increase steadily over the next few years as marketers become more comfortable with the concept and more aware of the benefits.
Monday, May 12, 2008
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