There are some interesting numbers that I am always looking for - so I decided to bring them together and post them on my blog, as I am sure others will also find them useful. These numbers are taken from three sources: The Economist, USA Today, and eMarketer with some extrapolation of course.
Worldwide Internet users: 1.2 Billion
Worldwide social networking site users: 506 Million
% of Internet users registered on at least one social networking site: 42%
Worldwide online advertising spending: $40 Billion
Worldwide social networking advertising spending: $500 Million
% of online advertising dollars spent on social networking sites: 1.25%
Seems to be quite a discrepancy however, I expect advertising spending on social networking sites to increase steadily over the next few years as marketers become more comfortable with the concept and more aware of the benefits.
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