We all know the size of the Internet advertising market is huge... and growing. Estimates by the Kelsey Group put the Global advertising market at $45 Billion for 2007 (7.4% of the total global advertising market) but expect it to grow to $147 Billion by 2012!
We all know the number of people on social networks is huge... and growing. Estimates puts the worldwide Global active memberships around 250 million people - primarily dominated by the top 6 sites (in order of size) - myspace, facebook, Hi5, Friendster, Orkut, and Bebo. As for the number of total page views on these sites, it is difficult to say.
Do these mesh together?
That is the question this blog is here to answer - along with the many other questions related to social network advertising. Can advertisers use this phenomenal social networking platform to promote their products? Can the unique and personal relationships between members of social networking sites be 'exploited'?
I will do what I can to stay on top of news in the industry - whether it be comscore reports, facebook beacon experiments, or myspace launching an ad network. I welcome your feedback at all times as I tackle this complex and interesting topic.
Dedicated to news and opinions around advertising within social networks.
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About Me
- Hussein Fazal
- Technology is my passion - and I have taken a particular interest in social networking, specifically advertising within this space. I have had years of experience at several large organizations including IBM, Microsoft and Bell Canada, and am now the CEO of adparlor.com an advertising network created specifically for social media - with a focus on growing and monetizing facebook applications. Feel free to e-mail me at 'hussein [DOT] fazal [AT] adparlor [DOT] com' with any questions or thoughts you may have.
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